Our colleagues’ passions come to life through their volunteer work. As a company, we are committed to helping our diverse workforce raise the bar in their communities by providing a volunteer structure that empowers them to undertake community projects aligned to their personal passions.
Throughout 2016, 97,030 employees volunteered 452,660 total hours of their time to make a difference in the communities where we live and work. Our colleagues also helped us donate over 2.3 million cans or bottles of drinking water in areas of need. At AB InBev, we are committed to helping our diverse workforce raise the bar in their communities by encouraging service to others.
Employee volunteering in action
Mexico: Voluntarios Modelo
In 2015, our Mexico team spearheaded the Voluntarios Modelo effort to help employees and community members better connect to causes and find projects they are passionate about through developing a user-friendly, accessible online volunteer portal. The introduction of the portal also strengthened our relationship with organizations who work on those causes. Because the system can be updated in real-time, employees always know which volunteer opportunities are available.
In 2016, we took Voluntarios Modelo to new heights with a flagship road safety campaign, Cuida Tu Vida Y La De Los Demas – “Care for Your Life and the Lives of Others.” We activated 50 business units, 78 universities, 130 allied companies and 55,000 volunteers to promote safe driving.
A component of the campaign, Juntos Por La Seguridad Vial, alongside our flagship creative idea behind the road safety campaign, #seguridadvial, had activations which reached over one million people, championing safe driving in their communities.
Brazil: Zika – I Won’t Stay Still
In 2016, our colleagues in Brazil were shaken by the spread of the Zika virus, the public health crisis that made headlines around the world. In an unprecedented effort that mobilized our entire operation in the country, we leveraged our employees and partnership network in a campaign to educate Brazilians about the aedes aegypti mosquito, known for spreading diseases like yellow fever, dengue fever, chikungunya, and the Zika virus.
Around 32,000 employees used an exclusive application, developed specifically for the initiative, to map out their efforts and distribute lifesaving preventive tips. They went door-to-door, delivering messages on disease prevention and on ways to help stop the spread of the disease. The campaign – Nao Fico Parado (“I Won’t Stand Still”) – encouraged the elimination of still water, which is known to be the most effective way to stop mosquito breeding.
We estimate around 900,000 households were directly impacted by the campaign. The lifesaving tips provided by our employee volunteers were amplified by participation of several local celebrities, including TV personality Sabrina Sato and several soccer teams playing in the state championships. Overall, the campaign is estimated to have reached 98 million people in Brazil – proof that when faced with an overwhelming challenge, our people are willing to use our scale and reach to create a positive change.