We are proud of the pledges and commitments our brands have already made, and look forward to making a bigger global impact.
Skol "Respect is On"
In Brazil, Skol became the first beer brand to support the LGBT Pride Parade with a film that features the message “Respect Is On.”
Continuing its campaign for respect, for International Women’s Day 2017, Skol released a video called “Reposter” in which the brand invited six female illustrators to recreate past ads to be more inclusive and respectful in their messaging. Skol acknowledges its evolution as a brand and is determined to communicate the value of diversity and the need for change.
Budweiser "Born the Hard Way"
In the U.S., Budweiser’s “Born the Hard Way” campaign evokes the passion, drive, ambition and entrepreneurial spirit intrinsic to the brand’s story. It shows what can be achieved when we can each bring our authentic selves to the pursuit of our dreams.